It is rumoured that for every dollar of box office or television revenue, there are five dollars made from DVD sales. More importantly, if your concept has toy and merchandising capability it could make another further twenty dollars for every doallar made in box office.

The idea that a movie is nothing more than a ninety minute commercial for the toys is sacrilegious, but then look at how attached at the hip advertising sponsors are to telvision shows. Product placement… well, it all becomes clear.

Check out http://www.Playdigm.com which covers Entertainment Licensing and Branding.

Good luck with your projects.
Sandford Tuey
Playdigm – A Shift in Entertainment